👩‍💻 resume

Yext

As part of the Strategic Marketing team, I am responsible for leading Yext’s marketing efforts and evangelizing the Yext brand across diverse industries and audience segments.

As the first marketing hire and fourth employee at a seed stage startup, developed brand and acquisition strategies, liaised with other department leaders, and executed multi-channel campaigns resulting in 2.06x lead growth QoQ
Collaborated with Operations, Member Experience, and Real Estate teams to devise go-to-market playbooks for new locations, launching 2 locations in one quarter and accelerating occupancy across 4 ramping locations at 2x industry average
Performed persona research and competitive analysis to produce company brand guidelines and define company positioning and messaging
Partnered with PR agency to craft topical pitches and secure press for events and partnerships, garnering coverage in The New York Times, Fast Company, and TimeOut NY
Concepted, planned, and orchestrated hyperlocal launch event with Van Leeuwen Ice Cream in first 30 days, generating +352 attendees and +272 contacts for company email newsletter
Lowered paid search cost per conversion by 68% through account restructuring, keyword optimization, and A/B testing ad creative
Streamlined website UX to increase conversion rate by 4.29x while simultaneously growing site traffic 2.11x QoQ
Sourced and secured partnerships, brand ambassadors, and influencers to escalate customer pipeline, expand brand awareness, and craft co-marketing campaigns

Defined brand strategy and crafted communications for all owned, earned, shared, and paid media programs to build awareness and engagement with target audiences
Implemented and executed content strategy by creating blog posts, case studies, co-sponsored webinars, and client-facing deliverables, generating 2.3K+ leads and facilitating $4.6M in closed/won sales
Devised thought leadership newsletter program, growing email distribution list +65% and escalating site traffic +252% YoY
Established social media strategy, gaining 120K+ impressions, 3.7K+ interactions, and +98% followers across all channels
Liaised with prospective partners, clients, and investors to conceptualize and produce 35+ thought leadership podcast episodes
Conducted persona research and analyzed customer journeys to identify trends and provide actionable insights to leadership team

Initiated content program by partnering with internal thought leaders, clients, and research partners to publish corporate blog posts and eBooks, resulting in 643+ leads and growing blog subscriber base +405%
Developed company brand messaging by creating and promoting paid and organic social media posts, garnering 1.5M+ impressions, +57% followers, and 452+ leads across all platforms
Managed paid social budget and collaborated with Paid Media team to test and optimize 52+ paid social campaigns
Elevated company blog and social channels by conducting competitive analysis and social listening to devise new strategies
Conveyed monthly content performance, social statistics, and ad budget spend to marketing and executive teams

Spearheaded new project initiative of devising, coordinating, and managing an internal media database of 200+ BuzzFeed assets (icons, pitch decks, and media plans) for Client Services team
Extensive exposure to 24+ intensive trainings including leading client KOCs for 6 BuzzFeed-specific products, rendering RFP responses, constructing media plans, and executing campaign recaps and regroups
Designed and developed internal and client-facing collateral (7 education decks, 12 one-sheeters, 4 recaps, 10 media plans, etc.)
Enhanced campaign strategies through conducting industry research, competitive analysis, and trend forecasting

Pitched creative strategies to clients, Starbucks Doubleshot, Sun, and Snuggle, to increase engagement and click-through rates on all social platforms
Arranged 50+ meetings with Analytics and Community Management teams to examine and evaluate content performance for 15+ brands
Composed 80+ client-facing informational documents under tight timelines and high-pressure environments (decks, weekly reports, status updates, etc.)
Executed personalized projects for Creative Design, Communications and PR, and Paid Media departments